Online shopping is shifting from static product pages to dynamic, conversational journeys.

Today, shoppers are increasingly starting their buying process inside AI chat tools like ChatGPT-asking questions like:

“What’s the best office chair under $200?”
“Best vitamin C serum for dry skin?”
“Which suits work best for summer weddings?”

This marks a major shift in how product discovery happens—and ecommerce brands that adapt early are already reaping the rewards.

1. AI Chat Is the New Search Engine

• ChatGPT handles over 1 billion queries daily, with 180 million daily active users (as of August 2025).
• 58% of consumers prefer ChatGPT over traditional search for product research (Capgemini study).
• AI referrals are growing fast—retail traffic from AI tools increased 10× in the UK within months (Adobe data).

This signals a new discovery phase—where shoppers don't land on your site first. They talk to an AI first.

2. Amazon’s Rufus Shows Where This Is Going

• 274 million daily queries already go through Rufus—13.7% of all Amazon searches.
• Projected to reach 25–35% of Amazon queries by the end of 2025.
• $700 million in operating profit projected from Rufus this year alone, growing to $1.2B by 2027.
• Top-performing listings share traits: Prime-eligible, A+ content, 4.5+ stars, and strong visuals.

Rufus isn't just a search tool. It’s a product advisor—guiding users through real buying decisions.

3. From Discovery to Decision: Where Your Store Comes In

As platforms like ChatGPT and Rufus guide early discovery, your store needs to meet shoppers with the same level of conversational intelligence once they arrive.

That’s where Dio Analytica fits in.

4. Dio Analytica: AI Sales Reps That Feel Human

We don’t build generic bots.

At Dio Analytica, we create done-for-you AI sales reps that:

• Understand customer needs
• Recommend the right products
• Answer questions naturally
• Convert browsers into buyers
• Feel like real team members,not scripts

They're trained on your tone of voice, catalog, FAQs, and brand vibe so they don’t just talk. They sell.

5. Want to See What This Looks Like?

We’ll build you a free, live demo agent, tailored to your brand.

You can test it on your site, share it with your team, and experience how AI-powered selling feels before you decide to implement anything.